PANEL 3: Co-Existing – Sharing Content And Making The Most Of Sports Info Online

Tom Jolly, New York Times Sports Editor
Jeff Garcia, Project Spurs

The current newspaper world is moving more and more into an online format. How do mainstream media and bloggers share content and information without competing for ad revenues? How can the two exist and work together to increase visibility and revenues for all entities? How can both channels cross-link and share content to increase visitors and provide good, thoughtful content?