PANEL 1: Cleveland Cavaliers/CavFanatic.com Presentation

Jeff Ryznar, Director of Strategic Marketing, Cleveland Cavaliers
Jeff Lillibridge, Director of Website Operations, Cleveland Cavaliers

Professional Sports Franchises are using new social media to promote their team and key players. From selling tickets to team products, they have opened up to the new wave of promoting their services and products. The Cleveland Cavaliers are a perfect example of that with their social networking website, CavFanatic.com